Automotive Update

The white BMW M5 looks striking against the dark, grainy sand as its engine revs and it chases its own tire tracks across the wet ground. The car makes sharp turns and hugs invisible curves as it engages in a lavish display of the power only BMW can provide. Its powerful display is reminiscent of an athlete running through sand.

It’s no wonder BMW was chosen as the official automotive partner for the London 2012 Olympics. Not only do BMW cars offer legendary performance and sleek style, but their EfficientDynamics strategy insures that BMW cars perform both stylishly and efficiently. This summer, the world’s top athletes will converge on the city in the timeless tradition of the Olympic games. BMW will be the official sponsor of the BMW London 2012 Performance Team, and each athlete will be driven to the games in a BMW vehicle. Over 4,000 BMW cars will be in use during this time BMW’s EfficientDynamics programme, which aims to combine maximum performance with minimum energy consumption, is what won BMW this coveted partnership, as this programme assures that all BMW cars in use during the Olympics meet the CO2 emissions targets set forth for the games. It’s not surprising that BMW’s electric car was used back in the 1972 Munich games. Again, BMW returns to the Olympics to demonstrate its commitment to efficiency and performance. They’ll also be supporting the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to host their “most sustainable games ever.”

Every athlete needs to perform their best while exerting as little energy as possible to succeed. So the next time you see or think BMW, think elite athletic performance. BMW cars are certainly on the same tier as this year’s athletic competitors, and only a car of this calibre, style and efficiency can be worthy of the Olympic games.

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